AWTE Enters New Phase: Modernising for All Women in Travel

The Association of Women Travel Executives (AWTE) has announced a new Board for 2026, marking the start of an exciting chapter. This change signals a commitment to modernise the association while respecting its rich heritage. AWTE is evolving from a traditional club into a vibrant community that supports women at every stage of their career in the travel industry. This post explores what this transformation means and how it will better serve the diverse needs of today’s women travel leaders.

AWTE Board members collaborating in a modern setting

Honoring the Past While Embracing the Future

AWTE has a proud history of supporting women in travel leadership roles. For decades, it has provided a space for networking, and professional growth. The new Board recognises the importance of this legacy and plans to build on it rather than replace it. The goal is to keep the values that made AWTE strong while adapting to the changing landscape of the travel industry and the evolving expectations of women leaders.

This means maintaining traditions that foster connection and support, such as mentorship programs and industry events, but also introducing fresh ideas that reflect the realities of modern careers.

A Community for All Women in Travel

One of the most significant shifts is the move away from being a club for a specific type of woman. AWTE aims to be inclusive of all women, regardless of their career stage, background, or role within the travel sector. Whether a woman is just starting out, managing a team, or leading a global company, AWTE wants to provide relevant resources and a supportive network.

This inclusive approach means expanding membership benefits to cover a broader range of topics and challenges. For example:

• Early-career workshops on building skills and confidence

• Leadership forums for mid-level managers to share experiences

• Executive roundtables for senior leaders to discuss industry trends and strategy

  
  

By addressing the diverse needs of its members, AWTE will create a stronger, more connected community.

Building a Stronger Network

Networking remains a core part of AWTE’s mission. The new Board is committed to expanding opportunities for members to connect, share knowledge, and support each other. This includes:

• Regional meetups to foster local connections

• In-person sessions with diverse speakers and interactive sessions

• Online forums for ongoing discussions and resource sharing

  
  

These efforts will help members build relationships that can lead to career growth, partnerships, new business opportunities, and even friendships.

What This Means for Members

For current and prospective members, the changes at AWTE offer exciting possibilities. The association will be more responsive to individual needs and industry trends. Members can expect:

• More personalised support and resources

• Greater access to a network of women in the travel industry

• Opportunities to influence the direction of the association through feedback and participation

  
  

This new phase is about creating a dynamic, inclusive space where every woman in travel can find value and belonging.