Our Story

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AWTE began life as The Women’s Travel Club in 1954, founded by Joan Richardson. At a time when many professional networks were closed to women, she created something new - a space for women in travel to connect, support one another and build their careers. That spirit of connection and shared experience has remained at the heart of AWTE ever since, as the organisation has evolved alongside the industry it serves.

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A Moment in Time

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• 1954 - The Women’s Travel Club is founded, with its first meeting held in London

• 1959 - The Scottish branch is established, marking early growth beyond London

• 1987 - The organisation becomes the Association of Women Travel Executives (AWTE)

• 1995 onwards - Key industry events and partnerships begin to expand AWTE’s reach and influence

• 2017 - The first international chapter is launched in Ireland

• 2022 - Continued collaboration across the industry, alongside recognition of allies and supporters

• 2024 - AWTE celebrates 70 years - a moment to reflect on its history while shaping what comes next

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Looking Ahead

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Today, AWTE continues to evolve - shaped by its community and focused on connection, growth and supporting women across the travel industry.

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While much has changed since 1954, the core idea remains the same: creating space for people to come together, share experience and support one another as they move forward.

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