Our Charity Partner

Bebe’s Hive

Bebe’s Hive was created in memory of Bebe King — and is building something incredibly special.

At its heart, it is a safe space where grieving children can find hope, creativity, and connection. A place where little hearts can create, connect and begin to heal after loss, through gentle and thoughtful support that helps them feel seen, supported, and less alone.

Bebe’s Hive logo — a smiling bee over a rainbow inside a hexagon
Why this partnership matters

Safe spaces, shared values

At AWTE, we care deeply about creating safe spaces — for women in our industry to feel supported, to connect, and to be themselves.

In a different but powerfully connected way, Bebe’s Hive is doing the same for children and families navigating grief. That shared belief in connection, care, and community is what brought us together.

How we’ll support Bebe’s Hive

Thoughtful, respectful, true

Over the year, we will support Bebe’s Hive in ways that feel thoughtful, respectful and true to what they are building.

Find out more about Bebe’s Hive

Raising awareness

Sharing Bebe’s Hive with the AWTE community so more people know about the hope they offer.

Gentle fundraising

Creating quiet, meaningful opportunities for our members to contribute if they choose.

Volunteering

Supporting through volunteering where possible, always guided by what the Hive needs most.

We will always approach this in a way that honours Bebe’s legacy with care and intention.

More than a partnership

Connection. Community. Care.

This isn’t just about partnership. It’s about connection. About community. And about honouring Bebe’s legacy in the right way.

Born from loss. Rooted in love. Guided by Bebe. 💛