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Board Members

The Board

The AWTE Board is comprised of senior women in the travel sector who are elected annually at the annual general meeting by full members of the Association. The Board meets monthly to review and plan events and activities to maximise the value of AWTE membership. All board members can be contacted individually.


Claire Osborne – Solutions Sales Director, Travelport International

Main contact email:

The Chair’s role is to co-ordinate the board activities, lead and oversee progress of the Association during her term of office and ensure that the the AWTE continues to be a leading voice within the travel industry. She must have served at least two years on the board prior to her appointment. Ideally she would have served as Vice-Chair and in her fourth serving year become Chair. Main tasks:

  • arrange board meetings with Secretary.
  • review AWTE finances.
  • present the Association’s strategy to the board.
  • lead the board to fulfil the Association’s strategy.
  • represent AWTE at industry events and actively recruit new members.

Vice Chair

Michelle Laverick – Head of Sales Marketing & Membership, HF Holidays 

Main contact 

The Vice-Chair’s role is support and deputise for the Chair during her term of office and shadow the chair in readiness for her own term of office. She will have served two years on the board before being appointed Vice-Chair. She automatically takes over as Chair (except in exceptional circumstances). Main tasks:

  • support the Chair in her role.
  • coordinate board meetings with the Chair and Secretary.
  • represent the AWTE at industry events and actively recruit new members.


Penny Worthy – Head of UK Business Travel, Avis Budget Group

Main contact 

The Secretary arranges all board meetings and prepares the agenda, takes and distributes minutes, organises elections and prepares for the AGM. Main tasks:

  • take minutes of every board meeting.
  • circulate minutes and agenda prior to all board meetings.
  • arrange venue, dates and times for the AGM.
  • circulate nomination forms and votes from members for board positions in time for the AGM and in accordance with the AWTE bye-laws.


Vacancy – currently covered by Chair, Claire Osborne – please note this is not being monitored at present

Main accounts contact

The Finance Director oversees the Association’s accounts, builds a profit and loss for each event, checks bills, pays invoices and advises the board on matters of economy and finance. The financial year runs from 01 February to 31 January and audited reports are prepared for submission at the AGM, which is held in April. As we are registered for VAT the Finance Officer submits the quarterly VAT returns. A Finance Report is provided at each board meeting giving details of the bank balances, payments made and received during the month and any other finance matters so that all board members are up to date with the finances of the Association. Main tasks:

  • appraise board members monthly of the financial situation of AWTE.
  • liaise with the bookkeeper frequently to review profit and loss.
  • communicate financial matters to the Chair.
  • deliver the Finance Report to the membership at the AGM.


Julie Cooper – Member and Partnerships Manager, GTMC

Main contact

The Membership Director encourages new member subscriptions for the Association, responds to all enquiries about membership, processes all new applications and maintains the Association’s membership records. Main tasks:

  • maintain the membership database.
  • approve membership applications against agreed criteria.
  • pass any contentious or unclear applications to the board for decision.
  • liaise with the bookkeeper to ensure payment received for new members.
  • liaise with the board for survey and direct membership communications with existing and potential members.
  • represent the AWTE at industry events and actively recruit new members.
  • actively encourage AWTE membership and conduct targeted membership drives.


Jane Pinfold – Head of Customer Experience, James Villas

Lorna Willis – Events Director, FORE (co-opt)

Main contact email: 

The Events Director sources venues, arranges all AWTE events and encourages membership involvement in social, professional development and networking events. Main tasks:

  • organise social and educational events, and ensure there is a mixture of events to suit the interests of all sectors of the AWTE membership.
  • organise the Christmas Lunch.
  • monitor and record attendance at AWTE events.
  • represent the AWTE at industry events and actively recruit new members.

Public Relations- covered by Vice Chair – Michelle Laverick 

Main contact email: 

The Public Relations Officer ensures as much publicity as possible is given to the Association and enhances the public profile of the AWTE. She works closely with the Website and Communications Officer to ensure all messaging is clear and consistent across press, on the website, in email communications and on social media. Main tasks:

  • liaise with journalists and key opinion formers.
  • ensure that the Association’s corporate guidelines are agreed and conformed to in internal and external communications.
  • deliver news/updates to the Website and Communications Officer for inclusion on the website.
  • deliver a social media strategy that reflects the aims and objectives of the Association and complements the website.

Website and Communications

Lindsay Garvey Jones
Lindsay Garvey Jones
Lindsay Garvey Jones

Lindsay Garvey-Jones – National Partnerships Manager, Holiday Extras

Main contact

Wendy Missenden – Marketing Manager UK, Collette

Main contact

The Website & Communications officers are responsible for all aspects of maintaining and updating the website, for email communications to membership and the board and plans the ongoing development of the website with the Chair. Main tasks:

  • be responsible for, plan and develop the AWTE website.
  • be responsible for email communications with the membership.
  • update email and offline mailing lists.
  • liaise with the PR Officer to ensure website and social media work cohesively together.
  • represent the AWTE at industry events and actively recruit new members.

Projects and Partnerships

Lisa Henning – Group Membership Services Director, The Travel Network Group 

Main contact email: 

Main tasks:

  • assist the Chair and/or board as required
  • fulfill specific projects
  • be the main liaison person with other Associations
  • enhance the relationship with CEWE at the UEL
  • represent the AWTE at industry events and actively recruit new members

Benevolent Chair

Aphrodite Burton – Sales & Marketing Consultant/Hotels & Conferences at Aphrodite Burton Associates 

Main contact 

The Benevolent was founded in memory of Gillyan Shebbeare, one of our members, who died of cancer. Our purpose is to listen, assist and support members in the short or long term, who find themselves in difficult circumstances. The Benevolent raises money by two major schemes:

  • a prize draw to which members are invited to contribute and which pays out monthly to winners.
  • fund-raising activities and contributions.